Casa Michela Bormio
Bike Economy 24 - Bormio: vantages and incoming process of the riders economy!
15 ottobre 2019
14 october 2019, Bormio:Bike Intensive at Qc Terme Grand Hotel Bagni Nuovi
Creation of emotions on bike.
Worldwide sport influencers such as Omar di Felice, Davide Cassani, Taker Rasouli, introduced this important prospective on bormio economy.
The Bormio's unique competive edge is the strategic position among amazing climb such as Stelvio, Gavia & Mortirolo.
As told by Mark Schneider (Race Director Transalp) the goal is to create EMOTIONS: people are living no more for products, they are looking forward to living experience, emotions across the world.
Bormio area has a great potential to attract thousand of thousand people from all around the world in the next years.
We can't copy the alps.
Not just an hashtag #cantcopythealps , the real value of Italian Alps, expecially Bormio Area, could allow to future generations to create an economy based on bike.
Tour operators & agencies all around the world have already checked this economic appeal, promoting and selling great experience in Bormio area.
This great enviroment & playground have all the skills to create a new unique economic income.
As confirmed by Matteo Cassina, (CEO of Passoni Bikes & private investitor on Zwift Inc.) luxury is no longer the product but the service, the experience conveyed to the customer.
Welcome to EXPERIENCE ECONOMY.
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